CO-FOUNDER
Linda Bain
Marketer · Copywriter · Designer
Linda helps shape how Therapy Expanded communicates with providers and the people looking for care. She brings a background in marketing, design, and small-business strategy to the work of helping independent providers get found and connect with one another.
MARKETING, DESIGN & COMMUNICATION
Marketing built around connection
Linda Bain is a marketer, copywriter, and designer who helps small business owners, including providers in private practice, connect with the people they’re meant to serve.
With more than 15 years of experience in the field and a master’s degree in marketing and communications, Linda brings expertise in messaging, copywriting, design, and strategy. She starts by understanding the people a business wants to reach, then finds clear, practical ways to reach them.
As a business owner herself, Linda knows marketing has to fit into real life. She focuses on practical steps that build lasting relationships. Those steps help people see what a business offers, why it matters to them, and how to take the next step.
Areas of experience
- Messaging and brand voice
- Copywriting
- Design and website strategy
- Small-business visibility
What she brings to Therapy Expanded
Linda partnered with her longtime friend Meghan Gilliland to build a professional community that reflects the realities of online mental health care. Together, they combine a practicing clinician’s perspective with experience in communication, design, and small-business visibility.
As co-founder, Linda leads Therapy Expanded’s communications and messaging to create a clear and welcoming experience for providers and clients. Her goal is to help independent providers feel more connected and less isolated, while making it easier for clients to find them.
Her perspective on provider visibility
Visibility isn’t about reaching everyone, it’s about connecting with the right people at the right time. Before starting her own business, Linda spent years writing funding proposals, learning to understand what someone is looking for and speak directly to that need. She brings that same skill to Therapy Expanded, creating resources and messaging that help providers share who they help and how they work, so the right clients and colleagues can find them.
Her approach
Linda listens to what members share, what questions come up, and what providers need most, then builds Therapy Expanded’s communication around it. As the community grows, she sees communication as a two-way conversation that shapes what Therapy Expanded becomes.
Get to know Therapy Expanded
A directory and community built around online mental health care and professional connection.